A word about this guide

You may already be an experienced email marketer or a novice. We hope this email marketing guide will offer some assistance no matter what your level of expertise is. If you have any comments or suggestions please let us know: [email protected]

Email verification - test emails before sending them

Although we clean all the emails before we include them in the database as each month goes by more emails become undeliverable.

Testing them before use makes sure you remove as many dead or redundant emails as possible. If you intend using an email delivery service it’s important that you reduce the number of emails that don’t get delivered (bounces). Some services will suspend your account if you get too many bounces.

You can get your emails tested in a number of ways. Either buy a low cost email validation application that you can run on your computer to test and validate a list before using it.

Email verification applications you can run on your own computer

We found the following two applications do this task well.

Email Verifier from MaxProg

Atomic Email Verifier from Atompark

Online email verification services

If you don't want to do this yourself there are a number of online services that will do the email verification for you. Their prices vary depending upon the number you verify.

The best place to check these services out is via a Google search. Here's a link to a selection of online email verification services:

Online verification Services (Google search)

There are two services that we use:

NeverBounce

RemoveBounce

More information about email verification

For maximum effectiveness email verification will involve a three step process: This three-level validity check gives the most effective results. The steps are: